Since 1998 Nordic Ways have been introducing the concept of “healthy life style” into China by creating, developing and organizing mass outdoor sport events like e.g. skiing, cycling, running and orienteering.

“Healthy, Sustainable, Green and Environmental Friendly” are key words to describe what Nordic Ways strive for when creating and developing ethical, social and environmental friendly business while at the same time elevate and promote the awareness and benefits of a healthy lifestyle.

Nordic Ways believes in and strongly supports the concept of leaving as little impact as possible on the nature where we are arranging the events. As an example we e.g. only allow littering at well-marked and designated zones around the refreshment stations in our outdoor events.