Nordic Ways is a company dedicated to developing, producing and promoting brand sports events in China, focusing mainly on endurance sports and sports with strong traditions in the Nordic countries.

We have extensive experience of bringing in established overseas brand events as well as develop our own events from scratch in China. Portfolio of established brand events include e.g. Genghis Khan MTB Adventure, Genghis Khan Grassland Extreme Marathon, Vasaloppet China, Tour de Ski China, Summer Ski Sprint Tour China, FIS World Cup, Ambassadors Cup Ski Festival, Vatternrundan China, Great Wall Bike Festival, Beijing International Minithlon, Vasa Cross Country Running Festival, Birkebeinerrittet China, Vasa Orienteering Festival. Our events are open to both elite and amateurs.

Let us help you with ideas and develop and implement events to your liking, all with “The Nordic Ways Event Experience” as the base and foundation.