Nordic Ways is a company dedicated to developing, producing and promoting brand sports events in China, focusing mainly on endurance sports and sports with strong traditions in the Nordic countries. With extensive sport management experience, cross-cultural expertise and long-term committed collaborations, we provide a wide range of tools for marketing, PR and teambuilding for our strategic and commercial partners.


Established brand events include e.g. Genghis Khan MTB Adventure, Genghis Khan Grassland Extreme Marathon, Vasaloppet China, Tour de Ski China, Summer Ski Sprint Tour China, FIS World Cup, Ambassadors Cup Ski Festival, Vatternrundan China, Great Wall Bike Festival, Beijing International Minithlon, Vasa Cross Country Running Festival, Birkebeinerrittet China, Vasa Orienteering Festival, V-Challenge Events (for team-building & corporate health).


  • We deliver exciting and challenging sport events for elite and amateurs alike
  • We offer a unique arena for companies and brands in the Chinese market
  • We play a key role in the sport development and event industry in China
  • We create a hub for exchange of ideas and competence
  • We promote a healthy lifestyle through our events
  • We provide possibilities for Cultural Exchange


  • Pioneering
  • Committed
  • Passionate
  • Playful

For an overview of current and historic events, full with pictures, you can download our Nordic Ways Blue Book here